About Us | Tuba Safaris - The Heart of Zambia

Our Zambian Story

Founded by local brothers Cliffton and Etiken Sitali, Tuba Safaris brings you authentic Zambian experiences from the heart of our homeland.

Born from Local Passion

Founded in 2012 by brothers Cliffton and Etiken Sitali, Tuba Safaris was born from a deep love for our Zambian homeland. Growing up in Livingstone, we spent our childhood exploring the Zambezi River, learning the calls of local birds, and listening to elders share stories of the land.

What started as sharing our favorite spots with visiting friends has grown into Zambia's most authentic safari company. We remain proudly Zambian-owned and operated, with every guide born and raised in the communities we explore.

Our approach is simple: share Zambia as we know it—not as a tourist destination, but as our home. We introduce you to the people, places, and wildlife that make our country special, creating connections that last long after your journey ends.

Community Based Tourism

Where your journey creates positive impact

We are more than just a travel provider; we are a bridge between conscious travelers and the vibrant heart of the Zambezi region. Our philosophy is built on a simple, powerful principle: that tourism should actively protect and nurture the places and cultures it touches.

Rooted in Local Participation

We believe the true guardians and storytellers of this land are the communities who have called it home for generations. We collaborate directly with local villagers, guides, and artisans, ensuring their voices lead the way. This partnership creates authentic experiences for you while fostering economic opportunity and cultural pride for them.

Direct, Tangible Impact

A dedicated percentage of every booking is allocated to a dual mission: empowering local communities and funding vital conservation. Your journey directly contributes to community projects like clean water, education, and sustainable livelihoods, while also supporting anti-poaching patrols, wildlife research, and habitat restoration.

We are dedicated to safeguarding the Zambezi region's breathtaking natural landscapes and profound cultural heritage. Our commitment is to ensure they remain protected, vibrant, and appreciated by generations to come through responsible and sustainable tourism practices.

By traveling with us, you become part of this cycle of stewardship. You experience the unparalleled beauty of the region in the most respectful way, knowing that your adventure is helping to preserve its magic for the future.

Our Zambian Founders

Local brothers who built their dream to share Zambia's beauty with the world

Cliffton Sitali

Co-Founder & Operations Director

A born storyteller and natural leader, Cliffton manages all safari operations with precision and care. With over 15 years guiding experience, he ensures every journey meets our exacting standards while maintaining the authentic Zambian spirit that defines Tuba Safaris.

Etiken Sitali

Co-Founder & Conservation Director

Etiken's passion for conservation shapes everything we do. A trained wildlife biologist, he develops our sustainable tourism practices and trains every guide personally. His work has strengthened conservation partnerships across Zambia's national parks.

Our Complete Travel Services

From safari adventures to seamless travel logistics—we handle every detail of your Zambian journey

Safari & Tour Packages

Explore Zambia's breathtaking national parks, Victoria Falls, and beyond with tailor-made safari experiences designed around your interests and timeline.

Accommodation Bookings

From cozy lodges to luxury resorts, we secure the perfect stay to match your style and budget, ensuring comfort throughout your Zambian adventure.

Airport Transfers & Transport

Comfortable, reliable transfers and ground transport to keep your trip hassle-free from arrival to departure.

Flight Reservations

Domestic and international flight bookings made simple for individuals and groups, with the best routes and fares.

Corporate Travel Solutions

Business trips, conferences, and incentive travel organized with precision and ease for corporate clients.

Excursions & Adventure Activities

Sunset cruises, cultural tours, adrenaline adventures, and more to spice up your trip with authentic Zambian experiences.

Visa & Travel Support

Helpful guidance with paperwork and travel requirements so you can focus on the journey ahead without bureaucratic hassles.

Our Zambian Values

Guided by principles rooted in our culture and respect for the land

Ubuntu Philosophy

We believe in "I am because we are"—the traditional African philosophy of shared humanity. Every safari supports local communities and respects traditional ways of life.

Land Stewardship

As Zambians, we are custodians of this land. Our tours follow traditional conservation practices passed down through generations, ensuring minimal environmental impact.

Authentic Connection

We create genuine connections—between travelers and our land, our wildlife, and our people. These aren't just tours; they're invitations into our Zambian home.

"We don't just show you Zambia—we welcome you into it. This is our home, and we want you to feel the same connection to this beautiful land that we do."

— Cliffton & Etiken Sitali, Founders

Our Local Guide Family

Every guide is Zambian-born, community-connected, and personally trained by our founders

Community Guides

Born and raised in the villages around our national parks, these guides offer genuine cultural insights and traditional knowledge you won't find elsewhere.

Wildlife Specialists

Many of our guides are former park rangers with exceptional tracking skills and deep understanding of animal behavior and conservation needs.

Adventure Experts

Specialists in walking safaris, canoe expeditions, and remote wilderness exploration—they know Zambia's hidden corners like their own backyard.

Our Zambian Impact

100%

Zambian-Owned

12+

Years Sharing Zambia

20+

Local Guides Employed

15

Communities Supported

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